What does a graphic designer do?

From billboards and product labels to computers and phones, design is everywhere. Brands large and small use different types of print and digital creatives, such as logos, websites, or advertisements to capture the attention of their audience and promote their products or services. And do you know what they all have in common? Behind the visual campaign of each brand there is a graphic designer.

But what does a graphic designer do? Simply put, they create concepts visually, physically or digitally, to communicate ideas that inspire, inform and engage consumers. Although all designers have some things in common, their roles, work environment, and skills can vary greatly.

The profile of a designer covers different functions: marketing, art, technology, this makes graphic design seem like a complicated concept. To keep it simple, think of graphic designers as visual storytellers. The functions of a designer are to use or create images to tell a story in a way that supports the message of a brand and is capable of transmitting emotion.


There are different types of graphic design, each with its own area of ??specialization, something that you can deepen further with our Degree in Online Graphic Design . Now we will see some of them in more detail.

  • Visual Corporate Identity: Designers who specialize in visual identity and corporate identitythey create assets such as logos, typography, color palettes or iconographic libraries that represent the personality of a brand. In addition to standard business cards and corporate stationery, designers often develop a set of visual branding guidelines (style guides) that outline best practices and provide examples of visual branding applied across various mediums. These guidelines help ensure brand consistency. Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design to create elements that are suitable for all visual media.
  • Marketing and Advertising: Marketing designers work with directors, managers, or marketing professionals to create assets for marketing strategies. They can work alone or as part of an internal or creative team. Designers can specialize in a specific type of media or create a wide variety of additional material for print and digital. Although traditionally focused on print, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
  • User interface (UI): A user interface (UI) is the way a user interacts with a device or application. User interface design is the process of designing interfaces so that they are user-friendly and provide a user-friendly experience. UI designers specialize in mobile apps, web apps, and video games. To have a deeper knowledge of UI and user experience (UX), you can study our MASTER IN UX ONLINE .
  • Graphic publication design : Publication design is a classic type of design – books, newspapers, magazines, and catalogs. In recent years there has also been a significant increase in digital publishing. Graphic designers who specialize in publishing work with editors to create designs with typography, photos, graphics, and illustrations.
  • Environmental graphic design : Environmental graphic design is a multidisciplinary practice that fuses graphic, architectural, interior, landscape and industrial design. Designers collaborate with people in any of these fields to plan and implement their designs. For this reason, designers often have an education and experience in both graphic design and architecture.
  • Web design: A web designer is in charge of designing and creating websites, including projects such as online stores, pages, blogs or landing pages. Its main tools are content management platforms, such as WordPress or Drupal, for example. You also need a lot of knowledge about programming languages ??like HTML or CSS. If you want to work as a web designer, you might still be interested in studying a MASTER IN WEB DEVELOPMENT .


There are three main environments in which graphic designers have the opportunity to work: internal, agency or freelance.

  • In-house graphic designers enjoy the stability of a “traditional” work environment. They create designs strictly for the company they work for, allowing them to fully invest in the brand and their target market. They have the message of the company fully integrated which makes the creation process and brainstorming easier and faster.
  • It is quite common for small businesses or individuals to outsource their design work to a graphic design agency. Depending on the size of the projects, graphic designers in agencies often work on multiple projects for different clients. It is also quite stable but has a variety of clientele, which implies a new challenge in each project.
  • Another option is to work as a freelancer. These designers work on their own and often work from the comfort of their home. They have the ability to choose the hours they work, the types of projects, and the clients they work with. It is a very neat and dedicated profile. It requires more time, although it pays off being able to choose your own hours. Training is usually convenient to know how to better reach clients and have help for the legal part.


Next, we propose some of the knowledge and technical skills that you should know to work as a graphic designer.

  • Adobe Creative Suite
  • Typography
  • Social networks
  • Web-page design
  • Projects management
  • Marketing elements
  • Artistic direction
  • Digital design
  • Illustration
  • Photography


Just as there are several types of graphic design, there are also several ways to start your career in the sector. At the European University you can specialize in many areas of graphic design. Studying a Master in UX / UI will provide you with the vision and comprehensive skills in user experience design to develop digital solutions. You can also learn to use the most used design, image and video editing programs on the market – Adobe Photoshop, Illustrator and Premiere – with our Course in Advertising Graphic Design .