What is The Sports Management?

Have you ever wondered how to turn your passion for sports into your dream job? If you would like to dedicate yourself professionally in the world of sports, training in sports management could be your best option.

Sport plays a fundamental role in society and the need to train qualified professionals in this sector is increasing. But what exactly is sports management and what kind of job can you get after studying a sports management career ?


It is the business field that focuses directly on sports and leisure. Within the world of the management of sports entities, several topics are incorporated, which include: administration, finance, marketing, communication, law and ethics, among others.

Therefore, people who want to build their professional careers within this field should have a range of skills such as communication, knowing how to lead teams, execute and make decisions and, of course, work as a team.


Before making the decision to study a training related to sports management, it is normal for people to be interested in knowing all the information and what are the advantages of working in that sector after graduating. Below, you can find the main advantages of having a job in sports management:

Opportunity to follow your passion: If you like physical activity and sports, you are probably passionate about enjoying it for as long as possible. It is very rare that there are intermediate feelings. A degree in Sports Management allows you to combine your passion for sport and, at the same time, make a living from it.

Work flexibility: There are several options for professionals in sports administration. If you are interested in community sports leadership or sports facility management, a degree in Sports Management would be a great option. Also if you want to work as an athlete agent, public relations manager in a sports club or have a position on the executive team of companies and organizations within the sports sector.

Strong Industry Growth – The sports industry continues to grow as sports evolve to find new market niches. According to the report “Sport Industry: time to refocus” prepared by PwC, the sports sector is expected to experience growth of 6.4% annually between 2019 and 2024. Some of the areas with the greatest development are being E-sports and sport women’s (in 2019 the Iberdrola League match for women’s football between Atlético de Madrid and Barcelona broke a world attendance record).

Travel and experience: if you like to travel, working in the sports management sector is usually an opportunity to get to know different countries and cities, as well as networking with other professionals.


As we have said before, people who want to work in the world of sports management should have knowledge of many subjects: marketing, administration or finance are some examples. But after college, what do graduates usually work on? Here are some examples of typical professional careers for sports management students:

  • Sports Facilities Manager: in addition to being in the best conditions to ensure the safety of all members and users, sports facilities can also host sporting events. The sports and facilities manager’s job is to ensure that the facilities are ready for use by all users. You will also need to ensure that they are in good condition for spectators by having the appropriate personnel (eg food preparation, security etc).
  • Sports Director: His job is to oversee all sports programming at a particular sports institution or club. Sports directors allocate funds from their department, deciding which teams receive how much money, ensuring that everyone has what it takes to compete and play sports: equipment, transportation, access to sports facilities, human resources, etc.
  • Scout or Sports Scout: They have the responsibility to evaluate the levels and abilities of amateur and professional athletes to see who would fit well in their team. It sounds easy, but it’s actually somewhat complicated: Sports scouts must balance the needs of their team with the talents of the players they are watching.

Other tasks that people who work in sports administration do are:

  • Organization of sports events and competitions.
  • Management of human talent in sports entities.
  • Advise on laws and sports law.
  • Create projects for the benefit of public sport.
  • Represent professional players.
  • Sports communication, sponsorship and marketing.

As sports and sporting events continue to gain popularity around the world, the sector of professions related to physical activity, sports management and administration will continue to grow and people who choose to qualify professionally in these types of careers will be able to find endless possibilities. Job opportunities.